Good Ideas
Lamb, Pork and an Internet Business
Philosophy
by Mike Pettengell
What in the world has the 18th century literary figure and essayist, Charles
Lamb, or Pork to do with internet business development and promotion?
Well, please bear with me. Firstly here's a highly edited "short version" of his
"Dissertation upon Roast Pig" You need to know the basis of the story to
understand what follows:- The swine herd Ho-Ti being obliged to go to the woods
left his cottage, with his pigs inside as was the custom of ancient times. When
he returned, he found the cottage razed to the ground by fire from errant
sparks, and the smoking sow and her cooked piglets under the ashes. He jabbed
the pig to test it for signs of life and burnt his fingers, whereupon he shoved
his fingers in his mouth, as one does, to soothe the burn. He was wholly
surprised by the delightful taste and jabbed the pig some more and put his
fingers in his mouth some more. Soon the neighbours started to remark upon the
regularity with which Ho-Ti's house burned down. Nothing but fires, sometimes in
the morning, sometimes the middle of the day or even at night. At length Ho-Ti
and his son were watched and the awful truth saw them hauled for trial, because
of this terrible crime against God, to the largest village, Peking. In their
defence they presented their jurors with hot pig crackling, with the result that
they were immediately acquitted. The judge went home and his house burned down,
and now there was nothing to be seen but fires in all directions. Fuel and Pigs
became enormously dear. Ultimately, some sage realised the flesh of pigs might
be cooked without the necessity of burning down houses. Although Charles Lamb
did not report it, I have it on good authority it was one of his issue who
started the trend towards Barbequed Pork Rib Franchises. :-)
And so, from the amusing little story above, we learn what we need to construct
an internet business building philosophy: 1. An apparent calamity may often
obscure hidden benefits and progress. When all goes awry, keep your head. Look
for the opportunity. 2. When you have something good going, forget schedules and
just do it at any and every chance you get. 3. People are often afraid of
anything new, and may be slow to adapt it to their use. Consider new approaches
to whatever you are doing. For example, Can an eBook be used to promote your
business and your knowledge of your chosen subject? 4. Good things are often the
development of a chance discovery. Many a niche marketer will tell a tale of
'accidentally' discovering an untapped need. 5. In order to progress, it is
sometimes necessary to go against conventional wisdom. How many times have you
heard predictions of gloom and calamity from the soothsayers and 'deadenders'?
6. It is always easier for most people to follow than to lead. Just the same way
as everyone wants to get to the Promised Land, but nobody wants to cross the
wilderness. It takes courage and determination to be at the front of the pack.
This is good. There is a lot less competition at the front then at the back. 7.
No matter how original your ideas may be, expect them to be widely copied.
Remember to protect yourself with copyright and other legalities. 8. Expect
small minded persons who rely on tradition and repression as their power base to
oppose you. Petty officials and those who will never amount to anything don't
like to be shown up for what they are. They will try to pull you down. 9. Be
prepared for the odd tussle with officialdom. If you are an honest broker, these
will normally be of only minor inconvenience. 10. If you make a chance
discovery, think deeply about how to fully exploit the potential. 11. Its not
necessary to burn your house down to cook a pig. Think about the most effective
(and cost effective) ways to achieve your desired outcomes. 12. Remember the
basic Law of Economics: Supply and Demand. When everyone wants a particular
commodity, expect he price to rise, and conversely, to fall when the market is
oversupplied.
For those who may be interested, Lambs Dissertation on Roast Pig is reprinted in
greater length at http://thewinna.blogspot.com
About the Author
Mike Pettengell is an expert and often entertaining author. Mike suggests that
To find the best home based business ideas and opportunities so you can work at
home visit:
http://www.ProfitAutomated.com
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