How To
Take The First Steps With Autoresponders
by: Ian
Simpson
One of the most effective forms of low-cost Internet marketing is using email
to reach a targeted audience. Whilst email marketing has undergone changes over
the years, in particular, the outlawing of spam email, it still has great
appeal and is one of the most widely-used internet marketing techniques. It's
quite simply the best way to keep in touch with your customers on a regular
basis on autopilot. Providing you respect the spam laws and use email properly,
you will have a trouble free email marketing business.
Email marketing is more commonly associated with the use of an autoresponder service which allows you to import your email
messages into the autoresponder and send them out to
your customers at a fixed date and time - you could have a series of messages
sent over a period of weeks, months or even years, if you wanted. The exciting
thing is that once the autoresponder has been set up,
that part of your business will run hands free, allowing you to concentrate on
other important things.
The costs associated with an autoresponder vary
considerably from free up to $100 a month. Try to avoid free autoresponders where possible, although they are free they
come at a price! The price being the restrictions on usage
and the fact that they will nearly always carry an advert of some sort on your
message which can distract your recipient from the real reason why they have
received the message. Also, it isn't necessary to pay a silly price for
an autoresponder, big companies may want to pay top
price because they can afford to but as an individual, you do not need to.
Excellent, cost effective autoresponder services can
be obtained from aweber.com or getresponse.com. These are web based programs so
they will work for you 24/7.
You could of course, use a desktop based autoresponder
such as Mailloop. This type of program is a software
application that is installed on your computer and it allows you to manage your
email campaigns from your desktop. You just have to be aware that you will need
to leave your computer running all the time or else you will not be able to
receive or send emails automatically. But it's a great way to have a series of autoresponders for a one time payment and no recurring
fees.
So, having decided on using autoresponders for your
email business, what do you do with one? Well, building up a customer database
should be a priority so initially you will want to create a form for your
website that allows potential subscribers to insert their details and when they
agree to subscribe, they are automatically enrolled onto an email course that
you will have loaded into the autoresponder. The
course can as long as you want it to be and sent automatically over a period of
time - this is where the automation of your email business will come into its
own. It is essential that any information that you send to your subscribers is
of value and instructive. It's no good sending rubbish,
you will lose your subscriber quicker than you got him! Quality email courses
that you could use can be found in the Turbomembership.com.
If you offered a 14-day email course on internet marketing for example, then
you could provide links to various marketing ebooks or resources. In each email
would be a link to a different ebook. Of course each link would have your
unique affiliate code. The unique Turbomembership.com affiliate program
provides quality marketing ebooks and software scripts that you can re-sell at
95% commission.
This is just one of the many ways that you can use autoresponders
in your email marketing business. Finding and using the right autoresponder service, setting up your autoresponder
and loading it with quality information is just the tip of the iceburg where marketing is concerned. But it's a good place
to start and gain the necessary experience for future marketing projects.
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About The Author Ian Simpson reviews and writes about software and informational
products on the internet. Great marketing resources can be found at http://information4income.com/sfpr. |
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